New York, NY — May 15, 2018 — Nielsen (NYSE: NLSN) today announced that Chobani® LLC, America’s No. 1 Greek Yogurt company, has selected the Nielsen Data Management Platform (Nielsen DMP) to power its cross-screen media campaigns across connected TV (CTV), online video and programmatic channels. Chobani will leverage Nielsen’s rich purchase-based audience data, segmentation and AI-powered optimization capabilities to improve its media and marketing return on investment. Additionally, Nielsen’s Multi-Touch Attribution (Nielsen MTA) capabilities will help Chobani better measure and optimize its media and marketing return on investment.
As part of this relationship, Chobani will not only be able to optimize their campaigns using Nielsen’s exclusive audience data, but also gain real time connectivity to the digital media ecosystem for reaching these audiences across a wide spectrum of digital media channels. This will enable Chobani to grow its share-of-wallet and introduce new consumers to their delicious and nutritious yogurt. Chobani will use Nielsen MTA to measure the ROI contribution of its ad creative, audience segments and digital media channels, while controlling for base sales numbers and the impact of TV advertising.
“Nielsen’s unique data, DMP technology and ROI measurement capabilities are enabling us to transform our approach to addressable cross-screen digital and video advertising,” said Eddie Revis, Senior Director of Marketing and Media at Chobani. “We now have the ability to reach the right audiences with relevant messages across different platforms to drive incremental retail sales. Most importantly, we can prove what’s working and improve on what’s not to get the most out of our media spend with Nielsen’s ROI-oriented measurement capabilities.”
“We are thrilled to be empowering Chobani to run data-informed, cross-screen campaigns utilizing our next generation Nielsen DMP technology,” said Nielsen’s EVP Damian Garbaccio. “But the real power in this relationship lies in the data-backed insights and sales lift measurement capabilities Chobani will now have at its fingertips. It will make their media spend more efficient while helping to improve the experiences they provide their customers and prospects.”
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT CHOBANI
Maker of America’s No. 1-selling Greek Yogurt brand and the second-largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste – they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company’s charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products – including Chobani® Greek Yogurt, Chobani® Smooth, Chobani ®Flip®, Chobani® Greek Yogurt drinks, Chobani® with A Hint of Flavor, Chobani Tots® and Chobani Kids® products – are kosher certified, contain live and active cultures and are made with milk from cows not treated with rBST.* Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
Contact
Brett House: brett.house@nielsen.com
