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While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
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Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
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Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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