As has been the case around the globe, restricted living amid the novel coronavirus (COVID-19) pandemic has affected every aspect of daily life. It has also had a dramatic effect on media consumption, especially television viewing. In Malaysia, the Movement Control Order (MCO) has sparked an...
Ramadan and the subsequent Hari Raya Aidilfitri celebration are key advertising opportunities for brands and retailers seeking to engage with Muslims, but only if they get the timing right.
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.