Agreement Provides All Local Market Data Including African American and Hispanic
NEW YORK, NY – April 6, 2015 – Nielsen (NYSE: NLSN) and Havas Media North America announced today that they have reached a long-term renewal agreement for Havas Media to subscribe to Nielsen local TV ratings.
The new arrangement will provide Havas Media access to Nielsen’s TV audience measurement in all 210 measured markets. It also includes multicultural estimates, specifically for African American and Hispanic audiences, as well as local sports reports.
“Nielsen plays an important role in helping Havas Media manage local broadcast planning and buying across all 210 DMAs,” said Joseph Abruzzo, EVP, Chief Exploration Officer, Havas Media North America. “They invest in providing unbiased estimates of local market TV and radio audience levels. We are looking forward to future improvements that will result from the new Ratings Stabilization program, the testing and potential introduction of Code Reader devices (which will eventually replace diaries in many markets) and the use of Viewer Assignment.”
“Havas Media North America is a valued and long-standing partner with Nielsen,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “We are extremely pleased that they continue to collaborate with us and use our local market TV ratings to help their roster of blue chip clients reach consumers in markets across the country.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
ABOUT HAVAS MEDIA NORTH AMERICA
Havas Media North America offers the most diverse and potent mix of media practices of any agency today. Rooted in a deep understanding of traditional media buying practices, Havas Media’s scalable network of specialty groups within the Havas Village focuses on buying and planning across all mediums, content strategy, programmatic, mobile, social and experiential. Havas Media has helped clients like LVMH remain leaders in their categories by drawing on the expertise and innovation of its specialty groups. For more information, visit www.havasmedia.com.
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