Insights

Mobile Majority: U.S. Smartphone Ownership Tops 60%

Smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during the most recent three-month period (March-May 2013), up more than 10 percent since smartphones became the mobile majority in early 2012. When it comes operating...

Make These Changes to Help Digital Marketing Fulfill its Potential

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? Data from the 2012 Direct...

How CMOs Justify Their Digital Budgets

By Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen At a recent gathering for CMOs, I found myself pulled into a conversation about how marketing chiefs justify their investment in branding online. Time and again, these men and women are asked to tie those efforts back to bottom-line...

Mobile Video: It’s a Small Screen for a Growing Marketplace

Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...