QUARTER BY NUMBERS: Q4 2018

At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100.

THE ADDITIVE EFFECT

A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that cable dramas delivered the biggest lifts.

FOOTY FEVER

As Major League Soccer enters its 24th year, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink.

FEATURED PERSPECTIVE

WILL YOUR CUSTOMER RELATIONSHIPS SURVIVE INFIDELITY?

By Laura McCullough, MD, Sales and Marketing Effectiveness, Nielsen

Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.

FEATURED REPORT

THE NIELSEN TOTAL AUDIENCE REPORT

While total media consumption in the U.S. remains unchanged year-over-year, we are tracking shifts in how Americans are spending their media time. Internet-connected device and app/web smartphone usage, for example, is on the rise.

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