There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.
As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.
As Americans sit around the dinner table and give thanks, food retailers are also thankful. The week of Thanksgiving generates one of the highest selling moments in the year for food and beverage sales across the country.
How do #fitspirations and shockumentaries figure into what we eat and drink? Hear Jordan Rost, VP, Consumer Insights and Andrew Mandzy, Director of Health and Wellness Strategic Insights as they investigate how our view of health and wellness is changing and the media's influence on consumer...
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
One team is a modern-day football dynasty. The other hasn’t been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.