Earn Your Pet Product’s Place in a Retailer’s Assortment Using Data
Data on your pet product’s revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
Plan for Peak Performance: Using Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it’s on shelf. Learn how the right data can optimize your CPG promotions.
Don't Get Delisted: 5 Ways to Keep Your Products on Shelf with Data
You’ve worked hard to get your CPG product into retailers’ assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
Driving a Higher Turn Rate: Three Ways Your CPG Brand can Maintain Post-Launch Success
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
How to Operationalize Your CPG Company With the Right Data Partner
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization.success.
Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.