New America. New Consumers.

From technology to the make up of the U.S. population, the country has seen many changes since the turn of the century. These trends raise the question: America is changing, is your brand?

Activating Big Data for Big Outcomes

Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.