Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
“¡MI COMUNIDAD VOTA!” Latinos’ Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
Voter Registration is Key to Winning the Hispanic Vote
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.
Ballot Box Breakdown: Looking At The U.S Voter and Media
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
Cultural Connectivity Transformed
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
Multicultural Consumers Are Streaming Content More Than Ever as Social Distancing Continues
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can’t ignore the influence of multicultural consumers in the U.S.
Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
La Oportunidad Latinx: Cultural Currency and the Consumer Journey
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
Nielsen TV: Insights into the Digital Discovery of U.S. Hispanic Consumers
While most consumers today are fairly well connected and digitally savvy, the motivating factors behind connectivity aren’t homogeneous across consumer groups. For U.S. Hispanics, the reasons behind connectivity and what they’re seeking is different from the general U.S. population.