How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
Plan for Peak Performance: Using Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it’s on shelf. Learn how the right data can optimize your CPG promotions.
Don't Get Delisted: 5 Ways to Keep Your Products on Shelf with Data
You’ve worked hard to get your CPG product into retailers’ assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
Driving a Higher Turn Rate: Three Ways Your CPG Brand can Maintain Post-Launch Success
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
How to Operationalize Your CPG Company With the Right Data Partner
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization.success.
Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
Predicting the COVID-19 Behavioral Reset
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.