For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
The Sunday of Memorial Day Weekend is one of the most valuable days of the year in global motorsports. Sponsors appearing in the races stand to garner more than $300 million in exposure on just one day.
With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby, it should come as no surprise that race viewers’ consumption of whiskey rises in May. But what other adult beverages do Kentucky Derby fans enjoy?
El Clásico—any match between rivals Real Madrid and FC Barcelona—is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry and value to grow.
The quest for the coveted green jacket is on, as the best golfers from around the world head to Augusta, Ga., to compete in the Masters tournament. But it’s not just the players vying for exposure during the historic tourney: companies are eager to cash in as well.
Motorsport’s stakeholders are operating in a changed world, and rights holders and sponsoring brands need to adapt. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in motorsport.
The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have invested time and strategy filling out a 64-team single elimination bracket. Why and how do Americans engage with this tournament?
Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.
It’s an annual tradition and no secret that the Super Bowl reaches people far and wide across the U.S. So how did this year’s game perform throughout local markets?