Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

November 2025

Total day | Persons 2+

the-gauge-NOVEMBER-2025-4k-data-center

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Dec. 29 – Jan. 04, 2026

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Stranger Things
1
8,650
42Netflix
Landman
2
1,579
18Paramount+
The Closer
3
1,430
111Netflix | Peacock | Pluto TV
Homeland
4
1,080
97Hulu | Netflix
Bluey
5
1,056
154Disney+
Fallout
6
962
11Prime Video
Run Away
7
862
8Netflix
NCIS
8
784
497Hulu | Netflix | Paramount+ | Pluto TV
The Big Bang Theory
9
748
281HBO Max
Grey's Anatomy
10
697
455Hulu | Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Jan. 19 – Jan. 25, 2026

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
AFC CHAMPIONSHIP ON CBS – PATRIOTS VS. BRONCOS
1
48,618
22.8CBS
FOX NFC CHAMPIONSHIP – RAMS VS. SEAHAWKS
2
46,087
20.9FOX
FOX NFC CHAMPIONSHIP POSTGAME
3
21,519
10.2FOX
AFC CHAMPIONSHIP ON CBS POSTGAME
4
20,770
10.0CBS
FOX NFC CHAMPIONSHIP PREGAME
5
17,036
7.6FOX
ABC WORLD NEWS TONIGHT
6
9,000
5.4ABC
NBC NIGHTLY NEWS (SAT)
7
7,509
4.4NBC
AFC CHAMPIONSHIP ON CBS PREGAME
8
7,441
4.0CBS
MEMORY OF A KILLER
9
7,386
4.0FOX
NBC NIGHTLY NEWS
10
6,856
4.0NBC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

Let’s discuss your needs.