Case Study: Sports Ticket Sales

The sheer array of tickets available to today’s sports fan is prolific. Single game tickets, group tickets, partial season plans, full season plans, club seats, suites and all-inclusive sections are just some of the options. And some of those prices can change, literally, game by game. Plus, you have to factor in the various buying avenues – via the team at the stadium or their website…or from any number of ticket sellers on the secondary market.