As the world looks toward a post-pandemic future, the demand for growth sharpens and the necessity for balanced marketing strategies increases. Nielsen’s EVP of Marketing Analytics Tina Wilson and American Family Insurance’s VP of Marketing Sherina Smith took the Brandweek stage to discuss the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.

Tune into the on-demand session below to hear more about the following key takeaways:

• Why focusing on the entire marketing funnel is key for long-term brand growth.
• How building your brand drives direct sales impact and improves the efficacy of your activation efforts.
• Why the right message and channel mix is critical to any marketing plan.