Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.
Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more about:
- The potential for more precise audience targeting and measurement
- Big data’s important role in precise targeting of niche audiences across devices
- Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information
Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsen’s Big Data + Panel measurement.
