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Webinar: How World Athletics is driving host city success beyond economic impact

1 minute read | March 2024

Major sporting events have the ability to uplift entire cities, communities and economies. See how positive impact can be sustained long after the athletes and fans have left town. In this webinar you will learn:

  • How World Athletics enhanced their hosting strategy and event delivery
  • Ways to justify investment through long-term value and legacy impact
  • Enhanced analysis methods beyond economic factors

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