Representation matters: Why measurement of diverse audiences is critical for the media industry

At this year’s Cannes Lions, Deirdre Thomas, Chief Product Officer of Nielsen spoke with Gonzalo Del Fa, President GroupM Multicultural and Roberto Ruiz, Executive Vice President, Research, Data & Analytics at TelevisaUnivision as they discussed the importance of accurately measuring diverse audiences. Taking a deep-dive into how big data, calibrated by panels, is critical in accurate audience measurement in the face of growing media fragmentation.

Check out the on-demand session below to learn more about these key topics:

• Ensuring accurate audience representation for all people  
• How best to leverage measurement solutions to reach diverse audiences in a fragmented ecosystem

Learn how Nielsen is meeting the moment with Nielsen ONE.